Founder & CEO | OggaDoon
Session 1: Tuesday 3rd Sept @ 10:00
Track: Startup Creators
Topics: Startups, Investment
Setting your industry alight: guerrilla marketing for startups
Standing out in a world obsessed with innovation is no mean feat. How can you demonstrate your USP, get your industry burning for your product/service, and set alight fires around the world? Startup founder, entrepreneur, and guerrilla marketing expert Caroline Macdonald will lead this keynote detailing the impact businesses with small teams can make big impacts through guerrilla marketing.
Caroline founded OggaDoon in 2012 after convincing herself that there was another way to do communications and marketing:
Guerrilla communications focuses creating reach, generating impact and amplifying brands – with great content.
Caroline cut her commercial teeth working both client and agency side, and turning a loss making wine bar round to profit in a year.