Yolanda Berry

Principal Consultant | UK Behavioural Economics

Session: Tuesday 3rd Sept @ 14:30
Track: SavedByTech
Type: Workshop
Topics: Behavioural Science in Business

Understanding predictably irrational behaviour or why do I keep making the same mistakes?

In this session I will be showing how your decisions are influenced by external stimuli, and explain the research behind it. This will be a fun interactive session where, hopefully. everyone will get involved. I will explain why some of our decisions are so poor, and tell you the best time of day to be in-front of a parole board.

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Yolanda began her career in high tech customer support in California during the first .com boom. She was the point of contact for NASA’s Jet Propulsion Laboratory during the initial Mars Pathfinder mission, and as the leader of the support team of the company which wrote Pathfinder’s operating system, Yolanda was the first person to take a support call from another planet.

After moving to several different places around the world, Yolanda and her family settled in the UK in 2004. She worked for Somerset Wood Recycling, a non-profit social enterprise, where she started the Green Team, a successful initiative which helps long-term unemployed people back into work by giving them useful skills and experience while performing outdoor maintenance for North Somerset Council. The initial contract was extended another seven years due to its success and the project’s scope expanded to include a larger variety of work.

Yolanda completed her master’s degree in psychology in 2015, with a focus on Behavioural Economics. She now works with North Somerset Council on reducing waste costs by increasing recycling.

Whisper Media LTD
Timsbury, Bath

United Kingdom

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7-10 Sept 2020

Frome, Somerset